Long ago I worked For Xerox. We had an entire department studying and working on "human factors", to incorporate into personal computers. What developed was a Graphic User Interface, first used in the Alto, and then the Xerox Star Windowing environment. They were as close to intuitive as you could get, and when they din't match your expectations they presented menu/options/shortcuts to teach you what was shown to be an "intuitive" way. This scheme was later stolen by apple and then Microsoft, who doled out incremental bits of it and developed by their own ways. You can blame both of those companies for doing it their way or the highway and not spend one cent on "human factors" or a human intuitive interface. And people keep buying into it, thinking there is no better way. It's just that the consumer will not pay the value add to help themselves, which is yet another very real "human factor".